5 reasons I decided it was time to rebrand.
I've been thinking about this for a long time as my business has grown and my mission statement has changed. This is why I considered a rebrand:
#1 – I avoided giving my website to anyone because I felt embarrassed about the design and consistency.
#2 – The clients who were reaching out to work with me weren’t my ideal clients.
#3 – I could sense a lot of ‘sticky spots’ in my business and I wanted a refresh to streamline my process and look.
#4 – I was ready to work with bigger clients and increase my prices.
#5 – I didn’t feel connected to the brand I had as my values and mission statement had changed.
So I filled out my client questionnaire and I worked through my brand strategy, brand goals, mission statement, tone of voice, target audience, and brand inspiration. I used the same process as I use with my clients as I know it works. However, branding myself was a much bigger challenge for me.
If the thought of a full rebrand seems overwhelming, don’t worry. It’s not always necessary. Just because you don’t like your brand’s logo or you need to update your website, it doesn’t mean you need to start from scratch. As the saying goes “If it ain’t broke, don’t fix it.” But if you’re not reaching your target market or you feel your brand is not consistent, and it doesn’t align with your goals, then maybe it’s time to talk to a brand designer. (hello!)
I use a collaborative creative process to clarify your vision and bring it to life. The result is a captivating visual identity that reflects your brand’s personality, telling one cohesive, beautifully crafted story across all your touchpoints.
You can schedule a call with me, ask me questions and I will explain how I can help you to elevate your business. For more information on our Logo and Website Design packages click HERE.
