FAQ

On the discovery call, we discuss all the details about your project, your story, your vision, and how I can help you to create the perfect look for your business. We will discuss the process, your goals and all the other important details to ensure smooth collaboration. If you wish to proceed I will send you an invoice for a down payment of 50% to get started.

The brand discovery process involves an in-depth questionnaire about your business, customers and strategy, which you fill out and return to me.

I ask you to create a Pinterest board with colours and the general aesthetic you would like for your brand. Don't worry I will also collaborate with you and give art direction on your branding board. I present you with 2 style scapes showcasing the possible design direction that we could go in.

Once you decide on one design direction, I start designing! I explore all the possibilities that are based on the chosen direction. I present them to you in a brand presentation with your logo variations and the look and feel of your brand.

We will go through 2 rounds of refinements, to make sure everything is super polished. Refinements are based on your feedback and my expertise. Once the designs are signed off, I will then prepare all the final files for screen and print as well as your brand style guide.

This is very rare as you will be involved in the process every step of the way. From Pinterest collaboration to style scapes to the final mood board.

But in the event, that something’s just not clicking, you do have the option to cancel the project and pay for any work completed up to date.

Everything in my branding and website design package is outlined in a clear and concise way, but if anything is added on or we go above the allotted number of refinements, I’ll simply charge my hourly rate. I will give you notice before we get to this stage.