SHEL FINE JEWELRY

Based in California, Shel Fine Jewelry is a collection of stunning handmade jewelry by designer Shelly Duke. Many of Shel’s designs are talismans radiating intention and telling sacred stories. Her newest collection, SHEL RISING, embodies the belief that each new day offers the power to manifest positive change and growth within one’s self.

SHEL loves the idea that we spend our whole lives growing and becoming better humans. Her affinity for Native American, Ancient Egypt and Mexican culture can be found in her designs, and it is no surprise that one of her newest rings, the "Mama Pajaros", holds a special place in her heart.

Brand Identity Design / Collateral